Saturday, October 26, 2013

Shazahn Padamsee unveils Madame’s Brand Mascot, JOEI to spread social message

Madame unveiled their brand mascot ‘JOEI’ in presence of their brand ambassador, Shazahn Padamsee. Sporting a pink ribbon, Shazahn was at Madame’s South Extension store to support the Breast Cancer Campaign run by the brand in association with Roko Cancer Charitable Trust to spread awareness against Breast Cancer. 

Shazahn presented Madame outfits to the breast cancer survivors who were invited at the Madame Store and complimented them for their courage and positivism. The morale of the group got boosted with the interaction. Speaking at the launch campaign she said, “Breast Cancer Awareness Campaign is really significant and very close to my heart. After speaking to these brave survivors I could understand the multidimensional impact it has on a woman’s life. Taking Madame’s Breast Cancer Campaign as a platform with JOEI, I would like to  urge  all the women to take a pledge  about  getting themselves checked irrespective of the age, you’re never too young or old to start, and if you notice any  change!  -act immediately and book an appointment with your Doctor.”
The fashion brand encouraged all women to join the Breast Cancer Awareness Campaign, which started from 21st October till 27th October 2013. To give a fillip to the campaign Madame has been distributing pink wrist bands with a message. Also, Madame Members will get 500 credits on purchase of any pink merchandise. In support of the campaign, Mr.Akhil Duggar, Executive Director-Madame said, “The campaign initiated by Madame is to acknowledge the courage of the breast cancer survivors and encouraging all women to be strong. I thank every individual who joined us in this mission- right from Roko Cancer Charitable Trust, our designers, our hardworking team and our customers to make this a big success.”

Feeling good about the association, Ms.Sudha Murgai, Director- Roko Cancer Charitable Trust said, “Being a Charity, it gives a great satisfaction to participate in sensitive causes like this. It gave us immense encouragement to see Madame getting involved in such a cause & campaign and making the breast cancer survivors feel special. We are also distributing self-examination kits to women which can be the first step towards awareness.” 

Let us ‘Connect-Communicate-Conquer’ by joining hands with Madame.