Sunday, October 13, 2013

FDCI to introduce “Stylestack” application to add a digital dimension to the fashion trade

The Wills Lifestyle India Fashion Week Spring-Summer 2014 became a huge hit among fashion aficionados. Shows by both veteran and greenhorns have garnered accolades and successfully managed to create magic through their fash-forward designs.

Though the shows were appreciated, the FDCI observed that once they got over, they were relegated to the recesses of human memory. So, in order to bridge that gap, the FDCI has partnered with Xeleron Ventures to create an online fashion and design repository to introduce the application called, “Stylestack”. The app aims at targeting buyers, designers and fashion curators by bringing them on one platform.

The app is of immense value to designers as this provides them the perfect opportunity to showcase their collection, allowing them the creative freedom and independence to create a buzz on their own. For the buyers, it not only acts as a virtual catalogue, but also facilitates effective communication between the designers and their retail teams. For those seeking information, this application comes handy, in receiving first-hand information on the latest trends.

Currently supported by Android OS, this application will soon be launched on other operating systems including iOS.


Mr. Sunil Sethi, President, Fashion Design Council of India (FDCI) adds, “The FDCI has been constantly evolving and adapting to changing technical advancements to improve the overall experience of its fashion events. We hope this application is another step in making our fashion fraternity more accessible to fashion admirers.”