The most respected publication in the field of horology,
Watch World, from the Chitralekha Group hosted the fourth edition of Watch
World Awards at the Westin Hotel, Gurgaon.
The marquee event of the horology echelon which brought
niche’ watch brands and watch makers together saw a glittering attendance by
celebrities who were awe-struck at the grandiose of the biggest event of the
watch world calendar. Moderated by Chitralekha's President and Publisher,
Mitrajit Bhattacharya, the jury comprised Master watchmaker with five decades
of experience in watchmaking - Antoine Simonin; along with Priyadarshini Rao,
Harbhajan Singh, Ravi Shastri, Ayaz Memon, Neeraj Pandey, Shripad Nadkarni and
Sharda Agarwal. The acclaimed jury awarded leading watches across eleven
categories in the Product Awards section and six categories in the Marketing
& Merchandising Awards category.
The event which saw attendance by eclectic timekeeping
brands like Cartier, Bulgari, Zenith, Hublot, Graham, Ulysee Nardin, Breitling,
Corum, Parmigiani, Seiko, Swarovski, Titan, Antonio Bernini, Rotary, and many
others and saw some hectic competition
amongst the eclectic brands with Breitling coming out the winner and bagging
the commendable ‘Watch of the Year’ award.
Commenting on the occasion Mitrajit Bhattacharya said, “We
are very elated at the success of this fourth edition and this success
reiterates the growing popularity and acceptance of the property. This is a
testament of the timeless love affair of man with one of the greatest
engineering feats of all time – the art of watch-making. By bringing together
iconic brands from the world of horology we endeavour to celebrate the
institution of technological innovativeness and bespoke workmanship of our
master creators”.
The winners in the Product category included ZENITH
Christophe Colomb "Hurricane" which won the award for the
‘Complicated Watch of the Year’. While the HUBLOT LaFerrari won the ‘Sports Watch of the Year’ award,
BULGARI Octo & CARTIER Tank MC Skeleton Palladium was adjudged the ‘Watch
with Best Design’. PARMIGIANI Ovale Pantographe won the ‘Best Concept Watch of
the Year’ award and CARTIER Rotonde Panther Granulation was adjudged the ‘Best
Limited Edition Watch of the Year’.
The jury presented the ‘Jewellery Watch of the Year’ award
to ULYSSE NARDIN Royal Ruby Tourbillon
and the ‘Watch with Most Innovative Material’ was awarded to HUBLOT
Red’n’Black Skeleton Tourbillon , the ‘Watch with Highest Utility’ award was
presented to BREITLING Emergency II & GRAHAM Chronofighter Oversize GMT
India , and ULYSSE NARDIN Carnival of Venice Minute Repeater bagged the ‘Watch
with Artistic Excellence’ award.
Late Mr. Rolf W Schnyder, CEO of Ulysse Nardin was
posthumously honoured with a special award for his contribution to the watch
industry. His wife and President of the Board of Ulysse Nardin, Chai Schnyder
accepted the award on his behalf.
Jury member Antoine Simonin commented “Watch World Awards is
steadily becoming one amongst the most respected and followed awards in the
field of Horology across the world. Being associated with the awards for the
fourth time in a row is a great honour for me and I am privileged to be one
amongst the esteemed jury panel. I have seen a greater awareness being
generated amongst the audience through the awards and looking at the quality of
nominations this year, I am quite sure that this will augur well for the
horology eco-sphere of the country.”
While the Product category saw stiff competition; the Marketing
category saw SEIKO & Kolkata Knight Riders bagging the ‘Best Marketing
Campaign in Print’ award with Tagged by TITAN picking up the award for ‘Best
Marketing Campaign on Television’. While ‘The Best Marketing Campaign in
Outdoor’ was won by ULYSSE NARDIN for their initiative at Hyderabad Airport,
HUBLOT Avenues-Prestige, Kuwait picked the 'Best Boutique’ award, SEIKO &
Kolkata Knight Riders was awarded the ‘Best Organised Event’’ award and Tagged
by TITAN was adjudicated as the ‘Best Integrated Marketing Campaign’.
The event was attended by the crème-de-la-crème of the
social circuitry, wherein socialites included Soha Ali Khan and Kunal Khemu,
Aditi Rao Hydari, Jimmy Shergill, amongst other page-three celebrities,
industrialists and industry leaders like Rinku Madan – Luxury Consultant, Food
and Lifestyle, Adhiraj Singh – CEO & MD Equisports, Sarubh Khanijo – owner
Kylin premier chain of restaurants, Nishant Chandra – owner/partner Carpet
Cellar The definite show in Horology commenced with a cocktail which featured
an awe-inspiring exhibition of the nominated brands which was followed by the
awards ceremony interspersed by a high-octane performance by Natalie Di Luccio,
the multilingual singer from Toronto, Canada.
In line with creating an unforgettable experience, a la the
previous three editions of Watch World Awards, the event brought in oodles of
glitz, glamour and razzmatazz intermingled with a liberal dosage of eclectic
watch-making innovations, which made the evening an unforgettable experience
for the participants.
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